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The Obvious Choice

with Jonathan Goodman, Ren Jones, and Amber Reynolds
Forget becoming an influencer.

This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. 

No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. 

Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.

New episodes ship out Mondays and Wednesdays, along with short, business hotseats every Friday.

Recent Episodes

Avoid This Business Mistake Most Good Trainers Make

Hard work is important, but not enough. If you want to build a successful personal training business, here’s what else you have to do.

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Three Easy Ways to Take Back Your Time

Work smarter (not harder) with this highly productive trainer’s tips.

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Get More Clients in Just 30 Minutes a Day

This quick, easy social media strategy helped one trainer build a robust client roster in just 30 minutes a day.

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Build a Business You Love with This Simple Secret

Start with what you want, and work backward.

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The Easy Mind Trick That Can Make You More Money

Stop focusing on the money you want, and finally make the money you need.

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Take Your Business to the Next Level

Scaling up is all about marketing and mindset. On this episode of the FitCast, Jonathan Goodman explains exactly how to approach both.

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Deliver Nutrition Advice That Actually Works

Fitness is all about transformation, yet many trainers approach change all wrong. Forget perfection. The key to success is to embrace the flaws.

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Write Science-Based Content That People Will Actually Read

Fitness writer Greg Nuckols reveals his secrets for making research-heavy articles accessible to your audience.

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The Education Myth That Holds Trainers Back

Our schools are failing trainers, who in turn are failing their clients. Here’s how to break the vicious cycle and finally achieve success.

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50k Followers, 30 Days! 

I recorded a podcast sharing the simple way I did it. Focused growth periods can be effective (with the right efforts). Enter your email below for the recording.
The goal of each 5-Reps email is to share the most industry experience per word on the web. While my articles and social media posts allow me to explore one idea, these emails will cover a wider range of topics and also feature other industry leaders.
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