The Episode: Your 1% Uniqueness Factor
What is your unique selling proposition (USP) as an online personal trainer? Every single community out there needs a health and fitness expert. So what is your 1% Uniqueness Factor? After discussing dead rats and toddler poop, Jonathan, Carolina, and Ren share the secret to establishing your unique vision and setting your goal so you can get the reaction you want from potential clients.
Key Points and Time Stamps
- Ren breaks down every Hallmark and Lifetime movie
- The importance of separating yourself in the market
- How Carolina generated 800 email leads from one Facebook post
- Do coaches share their story enough?
- Ren sings the theme song to The Love Boat
“You have to give yourself some sort of an advantage, some sort of a reason, for your client to choose you.”
– Jonathan Goodman
Separate yourself in the market
What is your niche? Don’t market based on merit; what’s important to you is not necessarily important to your client. Your uniqueness isn’t necessarily fitness.
Recognize where other people share your problems
If you already have a community, they will identify with you. Can you train just one influential member of that community for free?
Share your story
Everybody has a story to share. Put yours into the context of something you’ve already experienced. The more interesting you make yourself, the more interested people will be in you.
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This episode is brought to you by the Online Trainer Academy Certification and Mentorship, the leading business development course for personal trainers, nutrition coaches, and gym owners to responsibly and successfully start, build, and grow your online fitness or nutrition coaching business.
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