Winning the internet and winning in business are two different games.

Chasing viral trends and virtual fame is exhausting. Also, spoiler alert: trying to become an overnight success story isn’t really a strategy (for 99% of people, it’s not going to happen anyway).

So, stop trying to win the internet. It’s not about being the best choice for everyone. It’s about being the obvious choice for the right people. You don’t have to struggle to become an “against-all-odds” success story who changed everything about themselves just to explore the life you want.

Whether you’re new or you’ve been on this journey for years, I want to show you all the ways you can succeed on your own terms: without compromising personal relationships, wellbeing, and your quality of life.

Here’s what I mean:

I never tried to be an overnight success. I never added “marketing guru” or “social media personality” to my resume. Honestly, I walked a more obvious path, and that road led me to where I am today. I’ve got a roadmap now, and it’s been good to me—so why not share it? My wife and our two sons travel for months each year, and I’ve built a thriving career in the beautiful, yet somewhat flawed fitness industry.

Unfortunately, many of my early colleagues failed and exited this industry and many others, leaving their passions behind. They were never provided with the professional tools and education they needed to thrive. And as social media turned into the overcrowded influencer machine it is today, I’ve watched even more people sprint down a road with no end in sight. It sucks.

So, I’ve dedicated the rest of my career to helping you do what I did: make the obvious choice and find some actual independence. This site is full of free and paid resources from 1,500+ free articles, to free professional coaching software, to paid business mentorship. I’ve got a podcast, too. Look around, check it out, and toss up a flare if you need some help.