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The Episode: Packages and Pricing

Pricing can make or break your business. But where do you start, and how do you know when to bump it up? Jon, Carolina, and Ren go deep on packages and pricing, while also sharing their insights on banana holders and an age-discrimination case that's been hiding in plain longer than most of us have been alive.

Key Points and Time Stamps

  • Carolina dreams of mobility experts and Jon gets an icepack for his bed
  • The most important decision in your business
  • When do you decide to increase your pricing?
  • How to make your pricing work for the things you want in life
  • Recalibrating your business and how much you pay your cohosts


“You've got to figure out what the objective truth is. What do the numbers show you? If you don't like it, you can work on systematically changing it.”

– Jonathan Goodman


Should you compare yourself with others?

We all do it, but it's usually a bad idea. Why? Because most online trainers don’t know what they’re doing. Choose your role models carefully, making sure the person you're tempted to emulate is genuinely successful.

Set your own pricing in a way that works for you

Once you find your niche, the people you connect with will be more than happy to pay your price. That's the power of making your own market.

Work backwards from your goal

Does what you do generate the income you need? If it doesn't, reassess and recalibrate your business to make it work for you.




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This episode is brought to you by the Online Trainer Academy Certification and Mentorship, the leading business development course for personal trainers, nutrition coaches, and gym owners to responsibly and successfully start, build, and grow your online fitness or nutrition coaching business.

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