The Episode: When to Use Paid Traffic, Organic Growth, or Neither
What’s more important—paid traffic or organic leads? Spoiler alert, it’s neither! Jonathan, Carolina, and Ren talk about finding leads as an online trainer, with valuable insights and advice for every level, from beginners to veterans. You’ll also learn where to send your fan art of Carolina and her Stevia drops.
Key Points and Time Stamps
- The Mexican rite of passage [05:15]
- How paid advertising works, and why it sometimes doesn’t [12:58]
- How to get clients without advertising [21:24]
- Would you work with someone who automates conversations with you? [25:02]
- Why you need to speak to five people a day [32:00]
“I believe very strongly that you should start with what you already have and take the easiest path that you have.”
– Jonathan Goodman
Start with what you already have
Take the easiest path—your family, friends, friends of your friends … Somebody you’ve met face to face is almost always a better lead than people you connect with online.
Talk to people as a human being
Beware automated sales scripts! It’s really hard to sell a personal service when you can’t be bothered to have a real conversation with your prospects.
The simplest advertising you can do
It’s hard to believe how simple it is: Talk to five people a day, every day. For an independent online trainer, it may work so well you never need to buy an ad.
This episode is brought to you by PT Distinction, the cutting-edge software designed purely for online coaches, to help them save time, expand their reach, and get back to doing what they do best—helping clients get amazing results.
As an added bonus for our listeners, get a full 60-DAY FREE TRIAL to test-drive PT Distinction. Start today at OnlineTrainer.com/ptd
This episode is brought to you by the Online Trainer Academy Certification and Mentorship, the leading business development course for personal trainers, nutrition coaches, and gym owners to responsibly and successfully start, build, and grow your online fitness or nutrition coaching business.
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