97 rules to put into practice right away. Follow these and you can't fail!

Marketing to fewer people can get you more clients

Have you ever had a client who didn't seem to feel like it was a good workout unless you could make their abs/biceps/glutes burn?

"The highly practical approach to personal training is here!"

Buying personal trainers' services is an emotional decision and one that often lacks adequate thought.

Don't ask her to stick her butt out for all to look at while doing deadlifts (and more tips like this ...)

There is absolutely no "one size fits all" squat position. This visual guide explains exactly why.

It's not the screen. It's what you do AFTER the screen ...

Here's some quick tips to ensure that you're covering the specific needs of the athlete and his or her sport.

I don't view the World in the same insular lens as many fit pros. It's unique. In particular, the utilization of data and metrics gives me a leg up as a coach.