Happy 5-Reps Friday!


Here's what's new on the Obvious Choice Podcast. Please click to listen:

Episode 108: 6 Things The Public Doesn't Get About Trainers
Episode 109: Viralnomics

Moving on, here are 2 coaching concepts, 2 business nuggets, and a quote to consider this week.

2 Coaching Concepts


As a general rule, you should not take sets to failure when training for muscle gain.

Leave one or two reps in the tank to ensure you can achieve proper total volume and recovery.



The heaviest weight in the gym is the front door.

If you're showing up today, congratulations, you did the hardest part.

Keep showing up and it'll add up.

2 Business Nuggets


Somebody will always appear to be more successful than you.

That’s not a bad thing.

Removing FOMO leads to long-term thinking and a focus on your own goals. It helps you avoid getting sucked into distracting ‘fly-by-night’ trends.

As Morgan Housel, the author of The Psychology of Money, once said, “being immune to the siren song of other people’s success, especially when that success is sudden and extreme and caused by factors out of their control, is so powerful that it’s practically impossible to do well without it over time.”

Click to listen to Episode 76: FOMO



A customer hires your product or service to solve a problem.

It doesn’t matter how much they pay––your job, and what they judge you on––is whether you help them solve their problem.

Low prices results in fewer resources to solve problems. It leaves less for customer service, quality, innovation, and ultimately results in unsatisfied customers, low retention, and a poor referral rate.

The reaction to low lead flow is often to further reduce pricing. But pricing or affordability is never the issue.

Click to listen to Episode 96: Raise your prices painlessly

1 Quote to Consider

“Avoiding stupidity is easier than seeking brilliance. 90% of success can be boiled down to consistently taking the simple and obvious action for an uncommonly long period of time without convincing yourself that you’re smarter than you are.” - Shane Parrish


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People keep tagging me in memes about pineapple on pizza. I'm not sure why. It's weird and gross. And yeah, Canadians invented it. I'm aware. It's a rare black spot on my country's history. Wish we invented tacos instead . . .

P.S. Dem apples


Claim your free QuickCoach account

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In using it, you’ll raise the value of what you do by delivering a good-looking, aesthetically clean program, every time.

It is simple for you to use, and slick for your client. Most of all, it’s professional.

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Jonathan Goodman
Coach. Author. World explorer. But mostly, Dad.
Thanks for reading. Here's a few additional ways that I may be able to help you.

Instagram: @itscoachgoodman
Podcast: The Obvious Choice
Software: QuickCoach

Book: Ignite the Fire
Course: Online Trainer Academy
Mentorship: Online Trainer Mentorship