Listen on Apple
Listen on Spotify


After spending all of this time trying to solve hard problems, it's time to acknowledge that those aren't the right problems to solve. You just have to get out of your own way first.

  • The only three ways to gain an advantage in this world
  • The "negative" word that can be a great trait for business owners to have
  • A thought experiment to reframe what type of expert you want to be and how to use that expertise


The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears. Comfortable, moisture-wicking, good-looking, and requires no washing for weeks on end. Visit and use code GOODMAN to get 10% off your first purchase so you can look great on and off the gym floor.

Please rate/review and subscribe to the Goodman Show on your favourite podcast app.
The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit.


Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at