By catering to people who hate gyms, Planet Fitness has become one of the fastest-growing fitness franchises in the country. Here are its most successful strategies, and how you can do them better.
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5-Reps Friday

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Don’t believe the hype about studios and specialty clubs. That market gets more crowded all the time. But others are still wide-open.
Each Sunday the PTDC publishes a list of the top articles from around the web in 4 different categories: General Health, Fat Loss, Strength Training, and Career.
Starting from scratch in a place that’s never seen newer training methods can cause friction, especially with youth coaches who have established beliefs. The trick? Don’t push. Connect.
Each Sunday the PTDC publishes a list of the top articles from around the web in 4 different categories: General Health, Fat Loss, Strength Training, and Career.
In the fitness industry, bariatric surgery is often viewed as a cop-out. One trainer who works with pre- and post-op clients wants to tell you why it’s not.
Here’s exactly what you need to know and do before you share your signature program with the world.
Each Sunday the PTDC publishes a list of the top articles from around the web in 4 different categories: General Health, Fat Loss, Strength Training, and Career.
Clients who need corrective exercises don’t always want to do them. Here’s how to get them to “take their medicine” without them even noticing.
No matter how carefully you plan a live event, you’re never far from disaster. Here’s how to prepare for the unpredictable.






