"The most industry experience per word on the web."
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5-Reps Friday
Get 2 coaching concepts, 2 business nuggets and a quote to ponder. Every Friday I send out an exclusive email with the most industry experience per word on the web.

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2025 Annual Letter - Focus, Tradeoffs, and Capping Downside Risk
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This letter is 2,100 words long. Click here to download it as a .pdf Before I begin, a big thank you to Lauren ...
5 Reps: New beginnings, shining suns, and struggling to find peace
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"The most industry experience per word on the web."
5 Reps: Every rep, bad thing, and good elements
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"The most industry experience per word on the web."
5 Reps: Speed bumps, dead ends, and burnout
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"The most industry experience per word on the web."
5 Reps: 3 inches, weak people, and who we're drawn to
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"The most industry experience per word on the web."
Book Update #1: Unhinged Habits is Finished!
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Unhinged Habits will be released on January 27, 2026. That’s only one year and 13 days after my last book came out.
Which is an insane velocity that I would not recommend.
5 Reps: $80,000, one blog post, and a french phrase
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"The most industry experience per word on the web."
40 years, 1 lesson
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It’s my 40th birthday and there's only one lesson I want to share.
5 Reps: Plato's cave, a brown banana, and trying to do too much
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"The most industry experience per word on the web."






