Do you even know exactly what you stand for, because if you don't how the heck can anyone else?!

When I prepare for a heavy squat I close my eyes for 4 seconds, tuning everything out. Check out what happens next...

Fatigued, stressed, distracted. Our clients come in with these issues every day. Should we train them?

Do you really want to throw fifty burpees or heavy back squats at a client who has just been chewed out by their boss?

It's the start that stops most people. You can write the best workout in the world and it doesn't matter if nobody does it.

Weight and reps aren't the only way to vary an exercise. In fact that's just scratching the surface.

A lack of education, money-hungry social media stardom chasing, and promises of quick-fix workout plans have all become synonymous with online fitness.

The holidays are a time for family, joy, and carbs. That and getting new clients, building relationships, and improving adherence. Here's how ...

Well...

How to deal with the client who is always rushing and mentally disengaged.