The Internet lets you take on more clients than ever. Here’s how to attract them—and get them to stay—in three simple steps.

The most successful fitness pros defy industry norms. Here’s how to become one of them.

It's the simplest, cheapest, lowest-risk, and highest-reward way to show current and former clients how much you care.

Being busy doesn’t mean you’ve made it at work. It means your work has made you. There’s a better way to get ahead.

The smallest niche can be the most fulfilling when it’s the perfect match for your interests and skills.

What can you learn about marketing from a 20th-century campaign to sell cough medicine? That it pays to sell pain.

"Online training has given me a couple extra thousand a month, which allows me to work less and have time with my son, and help more people all at the same time."

“Either I stay at the big box gym or I don’t. I would have made $100k this year. But I also would have been miserable.” - Daniel, OTA graduate

Sensationalized and flat-out false fitness and nutrition information are rampant in this industry. All serious professionals must watch this to identify BS when they see it and call it like it is.

Jon Goodman’s chance encounter with a metal spoon will change the way you run your fitness business.