Before we begin, Amazon USA has my book The Obvious Choice on sale for $11.39 right now. This is the cheapest I have ever seen a hardcover being sold anywhere. I have no control over pricing and don't know how long the sale will last. Please buy your copy right away and take advantage. (Buy here)

Next, here's what's new:

An incredibly stupid book selling flyer (That might actually be genius) (Article)

Moving on, here are a few short thoughts this week.

 


Money

1.

"The best way to ensure you’re for no one is to say you’re for everyone. Counterintuitively, the more people you exclude, the better." - From The Obvious Choice

2

"Marketing isn’t sleazy car salesman tactics. Marketing isn’t tricking people into buying. Marketing isn’t unethical. Marketing isn’t intrusive self-promotion.

Marketing is two things: Creating lasting connections with people through a focus on being relentlessly helpful." - Tim Grahl

 


Health

1.

"You have to choose something. You can’t have a pain-free life. It can’t all be roses and unicorns all the time. Pleasure is the easy question. And pretty much all of us have a similar answer. The more interesting question is the pain. What is the pain that you want to sustain? That’s the hard question that matters." - Mark Manson

 


Relationships

1.

Counterintuitively, the greatest compliment you can receive is no compliment. When excellence becomes consistent, it gets taken for granted. If others have stopped praising your work, it's not because you have fallen—it's because you have raised the floor.

2

"Time spent with children spikes for a few years in your thirties before falling off a cliff. It’s a devastatingly short window. Blink and you’ll miss it. Slow down. Play Monopoly. Read books on repeat. The time you spend with your children is never wasted." - From Unhinged Habits (preorder here)

 


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www.theptdc.com/articles/5-reps-sep-5-2025

For over a year I've been responding with a burrito emoji instead of a heart when messaging people. Not one person has made note of it. But it makes me happy. So I'll keep doing it. Thanks for reading. Hope you're awesome.
-Jon

P.S. Alien's exist

 


Promo

Two Books I've Been Looking Forward to Got Released This Week

The first is The Collective Edge by Dr. Colin M. Fisher. It's about teamwork, and pulls from companies to sports teams to Star Trek villains.

Next is Hi, It's Me Again by Asher Perlman. It's a collection of comics. Asher's a guy I've gotten to know this past year. He's amazing and hilarious. His day job is writing for the monologue for The Colbert Show and he moonlights as a New Yorker Cartoonist.


Massive Sale on The Obvious Choice

You can buy The Obvious Choice for only $11.39.

This is the cheapest hardcover book I have ever seen.

I have no control over pricing. This deal could expire any moment.

Please buy your copy(s) now before the price goes up.

This is also a great time to buy copies to gift to friends and colleagues.

--> Click here to get it

 


Jonathan Goodman
Coach. Author. World explorer. But mostly, Dad.
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Thanks for reading. Here's a few additional ways that I may be able to help you.

Free
Instagram: @itscoachgoodman
Podcast: The Obvious Choice
Software: QuickCoach

Paid
Book: Ignite the Fire
Course: Online Trainer Academy
Mentorship: Online Trainer Mentorship