Happy 5-Reps Friday!


The podcast is on fire. Thank you to everybody sharing it in messages and in groups of colleagues.

Episode 63: The 4 Stages of Content Creation
Episode 64: Get New Clients With the "Mexican Jewelry Approach

Moving on, here are 2 coaching concepts, 2 business nuggets, and a quote to consider this week.

2 Coaching Concepts


Meet your clients where they are. Here's where many of them are:

  1. They have a problem.
  2. They’ve had this problem before.
  3. They want it to go away (quickly and easily).
  4. They don’t think they know what to do.
  5. They’re nervous about fitting it into their busy life.
  6. Everybody’s yelling, telling them they can help, and they don’t know who to believe.



The process of achieving anything meaningful can be so agonizingly slow that you’d wonder if it’s even happening at all. Slowness is completely normal. That doesn’t help our mindset. The Paper Towel Analogy does a good job of putting hard to see positive movement into perspective.

Imagine that with every positive action you rip off a sheet of paper towel. Technically, every sheet is equal. It doesn’t seem that way though. When the roll is new, it’s fat. 3-4 sheets go around it. So removing one sheet doesn’t appear to do much.

As you keep going, the roll gets thinner and the sheets appear to have more of an impact. By the time you get near the end of the roll, one sheet might go around 4 times. That last sheet looks like it gives you 4 times the results of the first sheet, but in the reality, the results are the same. What’s different is your perspective.

2 Business Nuggets


Your business priority sequence (in order):
  1. Make your product or service good enough to sell; not perfect.
  2. Sell it to somebody.
  3. Once it sells, take in feedback and make it better.
  4. Sell it to more people.
  5. At some point (maybe) do all the other business stuff like make a logo. Or, don’t.



Most people are better off trading time for money, getting paid up front, and just increasing their value versus chasing influencer status, mythical scalable productization, or passive revenue.

Yes, you should trade your time for money. But your time should cost a lot. If you've found work that is meaningful and fulfilling to you, you should do that work.

1 Quote to Consider

"The hard part isn’t choosing your actions, it’s sticking with them. Once initial excitement wears off and the day-to-day routine sits in, boredom often leads to procrastination which leads to a search for a better way."



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Got asked why I became a trainer. Told them my guidance counsellor asked me to count to 12. I got stuck at 7 and said "3 more". She tossed me sweatpants and a clipboard and said "have at it" and the rest was history. Talk soon,

P.S. Speed chess



Thanks for reading. Here's a few additional ways that I may be able to help you.

Instagram: @itscoachgoodman
Podcast: The Obvious Choice
Software: QuickCoach

Book: Ignite the Fire
Course: Online Trainer Academy
Mentorship: Online Trainer Mentorship