5 Reps: The smart kid who stops trying, one week to launch, and the real reason to be healthy

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Mailing 288 influencer copies is a wildly difficult project

Next, here are a few short thoughts this week.

Money

Your brain optimizes for safety, a remnant of a more dangerous time. We excuse away risk, inventing reasons not to take chances. Like the smart kid who stops trying—if he doesn't try, he can't fail, but if he does and fails, he's exposed as a fraud. I feel a pull to keep quiet with Unhinged Habits. To not promote my work. Because then nobody can judge it. Safety is where weak people hide when they can't overcome their own impulses. And so I push on.

From Book Update #2: One Week to Launch

Giving isn’t just about financial gain or karma. It’s about enabling us to keep doing the work that we love with people that we enjoy being around. What I’ve found holds people back from giving is a notion of whether it’s fair or not.

The more specific and targeted you are with your message, connections, and content, the better job the algorithm does in helping you grow your reputation.

Health

The older that I get, the more that I realize that health is less about ego or appearance (internal) and more about being there for the people that you love (external).

Relationships

“When I finally” never comes, does it? The goalposts keep moving. Promotions lead to more responsibility, not less. Projects get replaced by other projects. Savings goals revise upward. Meanwhile, the window closes. Your kids grow up. Your parents get older. The trip never happens. A useful question to ask: Are you delaying meaningful experiences until you meet arbitrary future conditions that are prone to shift beyond your reach?

An idea from Unhinged Habits

P.S. HOLY HECK WE ARE LESS THAN ONE WEEK AWAY FROM THE LAUNCH OF UNHINGED HABITS

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Jonathan Goodman
Coach. Author. World explorer. But mostly, Dad.

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Proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.

In addition to the chapter, you will get one short email every Friday and occasional promotional messages. You can unsubscribe anytime.

"Consider this required reading for anyone running a small business." - Harley Finklestein (President: Shopify)

"If you want to win in business without feeling like you have to win the internet, get this book!" - Jason Feifer (Editor in-Chief: Entrepreneur Magazine)