Start with what you want, and work backward.
The Obvious Choice
with Jonathan Goodman, Ren Jones, and Amber Reynolds
Forget becoming an influencer.
This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.
New episodes ship out Mondays and Wednesdays, along with short, business hotseats every Friday.
This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.
New episodes ship out Mondays and Wednesdays, along with short, business hotseats every Friday.
Recent Episodes
The Easy Mind Trick That Can Make You More Money
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Stop focusing on the money you want, and finally make the money you need.
Take Your Business to the Next Level
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Scaling up is all about marketing and mindset. On this episode of the FitCast, Jonathan Goodman explains exactly how to approach both.
Deliver Nutrition Advice That Actually Works
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Fitness is all about transformation, yet many trainers approach change all wrong. Forget perfection. The key to success is to embrace the flaws.
Write Science-Based Content That People Will Actually Read
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Fitness writer Greg Nuckols reveals his secrets for making research-heavy articles accessible to your audience.
The Education Myth That Holds Trainers Back
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Our schools are failing trainers, who in turn are failing their clients. Here’s how to break the vicious cycle and finally achieve success.
