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Best Content of the Week
This week’s podcast from Chris and Eric Martinez and video from Mark Coles remind us what it really takes to grow a successful fitness business. The behaviors and attitudes you need—patience, consistency, humility—parallel what our clients experience.
We also two outstanding fitness contributions. Dean Somerset’s article walks us through the different ways to train to failure and when they’re appropriate to use, while Caleb Burgess has mobility tips for clients who spend so much time sitting in front of a computer they risk taking on the shape of their desk chairs.
— Esther Avant
Random Thoughts on Fatigue and Training to Failure — Dean Somerset, deansomerset.com
You’ve probably heard debates about the merits of training to failure. But as Dean Somerset explains, “failure” isn’t a single thing. There are different ways to train to different types of fatigue, and you should know when it’s appropriate to use each of them with your clients or in your own workouts.
— Shane McLean
With fitness business coaches promising to show you how to make $10,000 a month right from the start, it’s rare and refreshing to find someone who tells the truth about building a successful business. (And does it in just three and a half minutes.)
What struck me was how the three realities—it takes time; you have to celebrate small wins; confidence must be earned—parallel the journey our clients take to reach their own goals.
— Esther Avant
Best Social Media Post
Desk Job Mobility Exercises — Caleb Burgess, Instagram
All of us, coaches and clients alike, have spent way more time in front of our computer screens in 2020 than we ever anticipated. And few of us forced to work from home had the foresight to set up ergonomically friendly work spaces. We all spend more time in flexion, which means we all need corrective mobility work. Caleb Burgess’ tips will help you as well as your clients.
— Christina Abbey
Online Fitness Coaches Corner — Chris and Eric Martinez with guests Erik Bustillo, Jourdan Baldwin, Niccole Hendrickson, Patrick Umphrey, Liza M. Scott, and Nick Palladino-King, Dynamic Lifestyle
The brothers Martinez host a roundtable of top coaches who share their stories of struggle and success with online training. They discuss creating value, impact, influence, and independence in the online training world and what they’ve done to succeed in the new era of coaching.
— Mike Howard
More Great Fitness Content
[Article] What Ultra-Processed Food Does to Your Body and Your Health — Tom Venuto, Burn the Fat Blog
[Social Media] I’ll Be Happy When… — Chrissy King
[Podcast] Public Health Policy vs. Personal Responsibility: Evidence vs. Ideology — Danny Lennon and Alan Flanagan, Sigma Nutrition