THE PODCAST: The FitCast
THE EPISODE: 459: Trainer Evolution with Jonathan Goodman
It’s official: Your client roster is maxed out, and so are you. You’re working as many hours as you humanly can, but somehow still struggling to pay the bills. Barring the possibility of radioactively induced superpowers, you don’t know how to get from where you are to where you want to be.
Sound familiar? Many young trainers reach a point like this in their careers. Their income plateaus, and they find themselves asking, “How do I make more money?” According to the PTDC’s Jonathan Goodman, that’s their first mistake.
“I don’t think that’s the right question,” Goodman says on this episode of the FitCast. “The real question should be: What next?” That puts you in a more entrepreneurial mindset, crucial for any trainer who wants to improve his bottom line.
Good entrepreneurs understand consumers, something many trainers struggle to do. For them, Goodman shares some key insights, such as the secret to good marketing, what consumers really want, and what they actually mean when they say they “can’t afford” your product. (Hint: They can.)
Any trainers looking to advance their careers should listen—and learn.