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The Episode: The Hybrid Training Business Model

We get it, COVID changed everything. Now what? The time to create the training model you want, that’s what. After the gang makes some great points about how you shouldn’t work all the time (sorry, Amber), they jump into the ins and outs of the hybrid model: why location isn’t the deciding factor in taking on clients anymore; how to know if training a client is worthwhile; and how embracing the hybrid model can help you reach more clients and cultivate a life of freedom.

In This Episode

  • Jonathan breaks down the “hybrid approach”
  • How gym owners can solve the location issue
  • Hybrid models are critical when gyms can shut down at any time
  • Jonathan lays out how the hybrid model works, fee by fee
  • This is why the hybrid model really shines
  • How COVID forced Carolina and Amber to adapt
  • There’s a version of hybrid training for everybody
  • What this discussion is really about


“The part I love the most about the hybrid approach is that, by definition, our job as personal trainers is to optimize the experience for our clients.” - Jonathan Goodman


Location, Location, Location

This old adage has been upended by 2020. The internet allows trainers to find and serve clients in different parts of the world. It doesn't matter if you exercise at home or at your local gym; as long as you have space and gravity, your trainer can work out with you.

You, on Demand

The beauty of the hybrid model lies in its customization: One client can work with a trainer completely online in his house, while another works with that same trainer in person three times a week and supplements the program with online content.

… But They’ll Never Take Our Free Weights!

Discussing a hybrid model stretches far beyond fitness. It’s a discussion about how our economy functions. With much of the workforce now permanently working from home, the explosion of freelancing, and the uncertainty of physical businesses (especially brick-and-mortar gyms), now is the time to create the business model, and life, you’ve always wanted.


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