Happy 5-Reps Friday!


First, here's what's new on the Obvious Choice Podcast these past two weeks. Please click to listen:

Moving on, here are 2 coaching concepts, 2 business nuggets, and a quote to consider this week.

2 Coaching Concepts


Expose children to gym environments and let them see you workout.

Especially Moms and daughters.

Imagine children growing up seeing strength training and gyms as normal instead of as intimidating places they struggle with as adults.

-Andrew Coates




Working out to look good.


Working out for better brain health, improved focus, 'all-day' energy, decreased cancer risk, weight management, stress reduction, and to set the right example for loved ones.

View and share this on IG

2 Business Nuggets


Joel Weldon is a legend in the sales world but it wasn't always this way. He used to struggle. Then he met David, a successful real estate mogul and everything changed.

He was selling success tapes from Earl Nightingale. David asked who he was selling them to and Joel said that he was calling on people who were struggling in their marriage and businesses.

“Stop.” Said David. “You’re talking to the wrong people. You’ve gotta talk to successful people.”

According to Weldon, the lesson is that when you’re selling success, you call on successful people. When you’re selling improvement, you call on people already committed to improvement. If you look in the gym, who are the people already in the gym? Fit people.

According to Joe Polish in the I Love Marketing Podcast, “selecting the right target market, no matter how good the bait is, there’s gotta be a message to market match. There’s a part of caring and compassionate people who just want to help people however some people are simply not willing to be helped and invest in it so if you want to do those things, by all means do it, but I wouldn’t put your income contingent on the people who need the income the most, buying it.”

The story (begins at 9:45)



Focus compounds, distraction destroys. That’s why the American military commander and president, Dwight D. Eisenhower defined a genius as the man who can do the average thing when everybody else is losing his mind. Life’s not a 50-yard dash, it’s a marathon. And in the longer race, the tortoise always passes the hare.

There’s only 3 ways to reliably get ahead:

  1. You can be luckier.
  2. You can be smarter.
  3. You can be more patient.

If you want to be guaranteed success, the easiest and most reliable option is the third––patience.

You become the Obvious Choice by having the formidable strength to resist temptation in the way of trends, algorithm hacks, and here-today-gone-tomorrow tactics.

1 Quote to Consider

"It’s helpful to admit that we’re all actually amateurs.

There’s no point deceiving ourselves into thinking we can somehow outsmart the competition.

You don’t know anything lots of others don’t. Neither do I. It’s a level playing field––there’s no information advantage.

Taking undue risk because we feel like we’ve lucked upon some magical secret solution is a mistake.

Personal and professional success isn’t the result of brilliance; it’s the reward you get for being consistently not stupid longer than the other guy.

It’s a mistake to try and force things to happen faster than what’s required. You’ll find yourself doing a lot and benefitting little.

As the saying goes, you can’t make a baby in one month by getting nine women pregnant. Good things happen to patient people."


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Probably going to eat a taco today. Days are better days when tacos get eaten. That's not to say that non-taco days are bad days. But taco days, on average, are better days.

P.S. Nobody tells this to people who are beginners

No promo today. Have a great day!

Jonathan Goodman
Coach. Author. World explorer. But mostly, Dad.
Thanks for reading. Here's a few additional ways that I may be able to help you.

Instagram: @itscoachgoodman
Podcast: The Obvious Choice
Software: QuickCoach

Book: Ignite the Fire
Course: Online Trainer Academy
Mentorship: Online Trainer Mentorship