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Conventional wisdom is not to try to impress your peers when creating content. That's only half right. There's a benefit to becoming the expert among your peers, but not through your content. You'll want to tackle that differently.

  • The IIIAF drug everyone is addicted to
  • The most messed up thing about being named one of the 45 best trainers in the world
  • Being the best has nothing to do with actually being the best

As promised from this episode, you can buy Jonathan's Secret Marketing Newsletter here.




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