Happy 5-Reps Friday!


Parts 2, and 3 of the very popular $5 million coaching business series are now live.

Episode 55: 22 Lessons From a $5 Million a Year Coaching Business (Part 1)
Episode 57: 22 Lessons From a $5 Million a Year Coaching Business (Part 2)
Episode 58: 22 Lessons From a $5 Million a Year Coaching Business (Part 3)

Moving on, here are 2 coaching concepts, 2 business nuggets, and a quote to consider this week.

2 Coaching Concepts


As technology continues to progress and we zoom towards a trustless world, the ultimate advantage is to double down on what makes us human: connection, creativity, and empathy.



Most of the new jobs created by artificial intelligence, ironically, will require us to act as human conduits between us and the machines bringing the personal, creative, and compassionate touch.

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2 Business Nuggets


Market once, sell twice

It’s simpler and more profitable to sell one person two things than it is to sell two people one thing.

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I shouldn’t need to say this, but if you build a following by posting sweaty photos of tits, abs, and asses then I’ve got bad news for you: most people aren’t there for your world-renowned fitness expertise.

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1 Quote to Consider

“Selling out is usually more a matter of buying in. Sell out, and you're really buying into someone else's system of values, rules and rewards. The so-called "opportunity" I faced would have meant giving up my individual voice for that of a money-grubbing corporation. It would have meant my purpose in writing was to sell things, not say things.”

- Bill Watterson (Creator: Calvin and Hobbes.)



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Tried to explain barbell back squats to my five-year old son yesterday. You try it one time. I bet you'll laugh at how hard it is and how weird the entire thing sounds. Anyway, talk soon,

P.S. Guilty



Thanks for reading. Here's a few additional ways that I may be able to help you.

Instagram: @itscoachgoodman
Podcast: The Obvious Choice
Software: QuickCoach

Book: Ignite the Fire
Course: Online Trainer Academy
Mentorship: Online Trainer Mentorship