Happy 5-Reps Friday!

Here are 2 coaching concepts, 2 business nuggets, and a quote to consider this week.


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2 Coaching Concepts


Your client doesn’t need your advanced knowledge.

Odds are they already know what they should be doing.

Your success as a coach depends on how good you are at getting them to do what they already know they should do.

The process:

  1. Analyze the problem.
  2. Set a goal.
  3. Build a plan working backwards.
  4. Break the steps into executable actions.
  5. Establish a priority sequence.
  6. Put blinders on and execute.



The methodology is rarely complicated.

If you want to lose weight, you need to eat less and move more. Most clients don’t need more specific guidance than that.

They know what they have to do but aren't empowered or don't know how to fit it into their already-too-busy-life.

A coaches job is to organize the blocks of Life Tetris, prioritizing them and saying

“hey, here’s the only thing you need to look at now. And, hey, here’s how this all fits together in the future with all of those other things we’ll tackle later, one by one.”

'Life Tetris' analogy from Ren Jones on our podcast

2 Business Nuggets


Nobody cares about good habits, people want the results of good habits

Stop calling yourself a habits coach (or whatever coach). Nobody cares, because nobody wakes up in the morning, looks in the mirror and says, “Wow! I really, really need a habits coach”.

They aren’t looking for a habits coach. They want to fit back into that dress.

The biggest mistake coaches make is that they try to go deep with new clients before earning the right. In order to take a client where they need to go, you must first meet them where they’re at.



A client hires you to solve a problem.

It doesn’t matter how much they pay––your job, and what they judge you on––is whether you help them.

Low prices limit your abilities to help clients and causes a negative spiral.

If you want to help people, charge what you’re worth.

1 Quote to Consider

"You should trade your time for money.

But your time should cost a lot.

If you’ve found work that is meaningful and fulfilling to you, you should do that work."


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Keep being awesome,

P.S. Nothing has changed