Happy 5-Reps Friday!


Last week The Obvious Choice podcast was about goal setting––or more specifically, why I really really don't like goal setting.

If either topic below interests you, please click the link to listen:

Episode 51: Why Goal Setting Leads to Disaster

Moving on, here are 2 coaching concepts, 2 business nuggets, and a quote to consider this week.

2 Coaching Concepts


Inmediately upon signing up, a new client needs to know two things:

  1. What do I do right now? (So, give them homework.)
  2. Who do I contact and how do I contact them if I need anything? (So, tell them how and when to message and call you.)

Get in front of buyer’s remorse.Anticipate a letdown period after your sale. It’s exciting to talk about change but hard to actually do it.

The first steps you take with a new client are very important.



A coaches job is to empower their client to do what the client already knows they should do. The steps are as follows:

  1. Have them identify their priority.
  2. Simplify the task into its smallest possible part.
  3. Create a memorable reminder, a tattered napkin or a sticky phrase, to help them stay with it.

Beginners complicate, experts simplify. Your client’s not stuck because they lack information. They’re stuck because they cannot parse and prioritize a lot of jumbled actions. The mark of a great coach is simplification and focused action.

Sometimes all it takes is a nasty piece of paper

2 Business Nuggets


You do want more money, don’t you? If so, don’t be ashamed.

Good business is noble business

A large part of being a good person is conducting your business with honour in a way that brings benefit to others.

Earning a good living isn’t anything to be ashamed of.

The faster you admit that you want to make money, and remove yourself from poisonous communities of people seeking validation and deceiving themselves, the quicker you’ll self-identify as somebody who makes money and take the actions to live up to that identify.



Getting a cheap customer is just as hard as getting a customer who pays you a lot

There’s no such thing as too high a price to everybody, only too little value.

If you’re being told that you’re ‘too expensive’ it’s not because you are, it’s either because you:

  1. Aren’t selling to the right people,
  2. they don’t know why you’re worth it, or
  3. it isn’t important enough for them to do the hard thing and change right now.

1 Quote to Consider

"Step one in the process of increasing your income is to begin wrapping yourself around these two related notions: (1) you are in business, and (2) the occupation of business is moral, noble, and worthy."

-Rabbi Daniel Lapin (From Thou Shall Prosper: Ten Commandments for Making Money)



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Drinking coffee now. Only half done. Thoughts just starting. Hope these words are good words that make sense as words,

P.S. Expectation vs. Reality



Thanks for reading. Here's a few additional ways that I may be able to help you.

Instagram: @itscoachgoodman
Podcast: The Obvious Choice
Software: QuickCoach

Book: Ignite the Fire
Course: Online Trainer Academy
Mentorship: Online Trainer Mentorship