Happy 5-Reps Friday!

Here are 2 coaching concepts, 2 business nuggets, and a quote to consider this week.


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2 Coaching Concepts


Be the type of client you want to attract.

Self-assess: Are you the type of person who:

• Shows up late.
• Doesn't take accountability.
• Procrastinates from taking action.
• Blames, complains, or plays the victim.

or, are you the type of person who:

• Is punctual.
• Owns your decisions.
• Takes (im)perfect action.

Here's a challenging question I'll leave you with:

Are you casting blame onto others for their behaviours but falling into the same trap yourself?



Here's three books every trainer should read:

i) Ignite the Fire - Jonathan Goodman (that's me)

A clear road map to building your career from the bottom up so you can find more clients, build your reputation, and make more money.

ii) Strength Training for Fat loss - Nick Tumminello

How to use the 3 Cs of metabolic strength training—circuits, combinations, and complexes to build great programs.

iii) Linchpin - Seth Godin

How to stand out and make a difference.

2 Business Nuggets


Here's 7 questions to ask before opening a gym:

i) Do I need a business partner?
ii) How will I attract other top trainers?
iii) Am I willing to sleep there?
iv) Do I have 6 months of living expenses saved?
v) What streams of revenue will I have?
vi) What's my long-term vision?
vii) Who am I doing this for, and why?

More on each here



3 sentences for people who work in fitness that'll make you more than a 4 year business degree

i) There's no such thing as too high a price, only too little value.

ii) Find a way to make boring, yet effective, fitness fun.

iii) Connect the benefit (feeling great in a dress) to the quantitative measurement (losing 3 inches).

38 more here

1 Quote to Consider

"90% of people never have a plan whenever they walk into the gym.

Also, 90% of people never reach their goals in the gym.

This is not a coincidence."

(Click here to tweet this)



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Talk next week,

P.S. "I'm fighting gravity."