Happy 5-Reps Friday!


First, here's what's new on the Obvious Choice Podcast these past two weeks. Please click to listen:

Moving on, here are 2 coaching concepts, 2 business nuggets, and a quote to consider this week.

2 Coaching Concepts


-Wake up early.
-Go to bed early.
-Go for long walks.
-Drink mostly water.
-See friends and family.
-Turn off social media often.
-Eat the same nutritious foods.
-Progress using the same exercises.

Be "boring".

View / share this as a post on IG



On my 18th birthday I passed out drunk in a shopping cart and got wheeled home.

I was finding my way––awkward, anxious, and insecure.

Around that same time I started lifting weights.

As my muscles grew, I got more relaxed. A quiet confidence began to grow and I didn't need alcohol anymore.

I still enjoy a beer every now and then. But I don't need it, I choose to have it. There's a big difference.

In life, some days are good, some great, and some are hard. It's an inevitable truth.

Regular exercise helps me tackle life's challenges on those hard days.

I guess that's where the saying "hard workout, easy life" comes from.

IG Post: 3 things I know at 38 that would have changed my life at 18

2 Business Nuggets


Here's a great structure for any social media post:


Hook needs to meet them where they're at and grab the attention of the right people.
Story gives a touch of context but it's gotta be quick.
Punch leaves with a laugh, food for thought, or idea to chew on.

Short videos follow the same format. Click here for an example of a video on IG where the punch is a laugh.



Because of the internet, we get overwhelmed by how many people are trying to do the exact same things we were.

The search should not be for what would work best, but for how to be our best selves. No one will understand you. It is not, ultimately, that important. What is important is that you understand you.

1 Quote to Consider

"As young people, we’re told what to do, how to think, and when to show up places. Success is simple to understand: good grades are good and bad grades are bad. And then we grow up and realize that life isn’t best lived by the kind of guy who only eats cheese in single slices. The rules aren’t black and white; moreso, greyish. For the ambitious, this ambiguity is hard to reconcile."


Want to share this issue of 5-Reps via text, social media, or email? Just copy and paste this link:



There's, like, 5 million leaves out of my window that I need to rake up today. As much as I'd LOVE to put it off even longer by writing a long and drawn out sign-off message (probably) nobody ever reads, I should really get to it.

P.S. "Hey, how are you doing?

Scale with the Online Trainer Mentorship

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You are the key to a healthier, happier society.

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You need strong mentorship, sturdy support, and smart systems to scale your business.

In the fitness industry, January can explode your business.

That’s why I’m looking to mentor 15 trainers, influencers, or gym owners already making over $5,000/mo.

We’re getting started on Dec 4th and there are only 15 spots available.

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Jonathan Goodman
Coach. Author. World explorer. But mostly, Dad.
Thanks for reading. Here's a few additional ways that I may be able to help you.

Instagram: @itscoachgoodman
Podcast: The Obvious Choice
Software: QuickCoach

Book: Ignite the Fire
Course: Online Trainer Academy
Mentorship: Online Trainer Mentorship