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The Obvious Choice

with Jonathan Goodman, Ren Jones, and Amber Reynolds
Forget becoming an influencer.

This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. 

No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. 

Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.

New episodes ship out Mondays and Wednesdays, along with short, business hotseats every Friday.

Recent Episodes

(OTP#34) What to Do When Your Clients Can't Afford Your Training

What if my clients cannot afford my training? Jonathan and Ren share personal stories on the subject, and the couple agrees on what is the best approach for making the biggest impact.

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(OTP#33) How to Turn Your Clients into Raving Fans Who Promote Your Business for You

The gang discusses the steps to fostering an effective support system for your business. Finding the right people to broadcast your service is uncannily easy, and all three of our hosts share stories that show how taking a few simple steps can make a world of difference.

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(OTP#32) How Gym Owner Jesus Acuna Made $4,600 in a Single Day with Online Training

Jonathan Goodman talks with Jesus Acuna, a gym owner who has made record profits by fundamentally shifting his business model to reflect a changing economy

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(OTP#31) The Importance of Putting Your Fitness First as an Online Trainer

Life has a tendency to shift your focus toward other people, and while that may be important, your number one priority should be on yourself, fitness trainer or not. Like building a strong core, everything starts from its foundation, so to make others stronger, you have to make yourself stronger first.

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(OTP#30) Using Strategic Partnerships to Fast Track Business Growth

The gang discusses what to look for in a partnership, the biggest mistake to avoid at all costs, and stories that illustrate how to utilize true engagement to generate business.

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(OTP#29) How Online Trainers MUST Manage Their Money

Ren recounts his financial journey, from living in a basement to five streams of income. Carolina emphasizes the importance of getting creative with how you provide services. And Jonathan delves into four essential steps for coaches to manage their finances effectively.

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(OTP#28) Building Your Support Systems

The gang dives into the nuances of building your online support systems. Jonathan discusses the common pitfalls of coaching, how to identify red flags, and how to employ a well-rounded approach so that both your client’s and your cups are filled to the brim.

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(OTP#27) How to Know Who to Believe on the Internet (Spoiler: The Answer Is 'Nobody')

Jonathan shares the shocking story that brought him to today’s topic: who to trust on the internet. They’ll share some of the measures of seriousness they each look for when finding what they need online. Listen now for tips on how to avoid being scammed online.

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(OTS#26) How to Be More Efficient by Knowing What to Automate and Delegate

In this episode, the gang talks about automation and delegation. This process necessarily means setting your ego aside to make your program more efficient. Making assumptions about what clients want from you can lead to constraining yourself when you should be delegating.

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