The episode: 5: “The Two Golden Rules” with Ben Graham
Ben Graham was putting in as many as 90 client sessions a week and getting good results for his clients. Still, he didn’t want to brag.
“I was doubling down on my efforts to be good,” he says. “In fact, I wanted to be great. But nobody really knew other than the people I worked with.”
Ben’s not the first to struggle with sharing client success stories. But when he enrolled in the Online Trainer Academy, he learned about Jonathan Goodman’s two golden rules:
- Do a great job.
- Make sure everybody knows it.
That’s when it clicked: Ben’s modesty was holding him back.
“If you’re giving people any degree of progress, you should be showcasing that,” he says.
Ben now owns a private training facility, serving over 130 members with his unique hybrid approach to coaching.
Listen in to learn how Ben applied the two golden rules to level-up his business and finally achieve freedom.
Looking to sign more remote clients? Sign up for our free online fitness training minicourse.