As many of you know, I'm writing a book called The Obvious Choice now.

It's due out January 2025. A big market book published by HarperCollins.

What you might not know is that the book started as a very niched idea for a single type of person.

I'll explain quick.

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I started writing a book for a coach frustrated with social media.

A person looking for a way to build a business where they didn't have to perform online just to make a damn living.

Originally, I was going to self-publish.

Then the ideas began to expand.

It surprised me how passionately I felt about the subject.

Writing has a way of raising our awareness to truths in the world and truths about ourselves.

Over time, I recognize the wider applicability of the book.

I began to tell people I was open to conventionally publishing the it.

I told everybody I met and let it slip on stage on purpose.

After I spoke at an event one time, a literary agent tracked me down and offered to represent me.

I guess the first thing I'm saying is that there is something to this manifesting idea. Make it known what you want, and you might just get what you want.

But also, the bigger point is that starting niche is ALWAYS the better idea.

Nike began selling shoes out of a car at track meets.

PayPal originally focused on eBay power sellers.

Facebook was only on college campuses.

The Four Seasons was a little drab motel in Toronto.

By starting niche, I had direction. That direction allowed me to get started.

Then the idea grew; expanded.

That's how this goes.

That's how it ALWAYS goes.

Look for the smallest possible market. Start there. Because once you get started, you'll be amazed at how fast things tend to move.