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Best Content of the Week

In the first week of 2021, we start off with a message from Andrew Coates. It's the exact same message he put out a little over a year ago, which we shared with you at the time. Although you might feel like everything in our industry has changed over the past 365 days, Andrew's advice hasn't.

Next, Mike Israetel explains that no matter how right you are about fitness, you'll fail if you're wrong about people. Lee Boyce lays out the difference between being a slacker and being smart.

Finally, if you coach serious lifters and you want every competitive edge for your clients, go straight to this week's best podcast for a little treat.

Happy new year, my friends!

— Dani Singer

Best Article

Five Lies You Tell Yourself About Why You Aren't Creating Content -- Andrew Coates, TrueCoach

For a lot of fitness professionals, it's scary to put yourself out there and share your thoughts with the world. That's understandable. What's not okay is lying to yourself about what you're not doing it. Andrew Coates debunks five of them (it's all been said before, you need to do more research ...), and in the process offers powerful reasons why your audience, no matter how big it is, needs to hear more you.

— Shane McLean

Best Video

10 Tips for Online Coaches -- Mike Israetel, Renaissance Periodization

I wasn't even a minute into this 20-minute video when Dr. Mike said, "If you're a d*ck, even if you're correct about stuff, you won't get a ton of clients," and I knew we had a winner on our hands. If you're a new online trainer, these 10 tips are the foundation for a successful business. Even if you've been online for a while, you'll probably be reminded of some basics you can recommit to in the new year.

— Esther Avant

Best Social Media Post

Posted by Lee Boyce on Wednesday December 30, 2020

The New Year is a great time to look ahead with fresh new goals for 2021. But as Lee Boyce points out, it's also a good time to reflect on what you've already done, and how you can adjust your training to fit your current circumstances.

— Christina Abbey

Best Podcast

Protein, Fish Oil, Glycogen, and What Limits Muscle Growth -- Eric Trexler and Greg Nuckols, Stronger by Science

This is a massive episode: two hours of deep dives into the literature of optimal protein intake, programming strength blocks to maximize hypertrophy, and new research on the importance of muscle glycogen depletion for lifters.

— Mike Howard

More Great Fitness Content 

Training Clients with Arthritis, Chronic Illness, or Chronic Pain -- Logan Dubé, PPSC

20 Tips to Improve Your Training -- Jason Brown, Elite FTS

How to Increase Your Personal Training Hourly Rate -- Mark Coles

Successful New Year's Resolutions in Four Quick Tips -- Kurt Nelson and Tim Houlihan, Behavioral Grooves Podcast

Five Myths About Nutrition -- Jessica Wilson, Washington Post