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Genuinely helpful.

Advice to fuel you up, support your clients, and improve your business.

5-REPS FRIDAY

Sign up for 5-REPS FRIDAY to receive the most coaching experience per word of any newsletter on the web. Each issue lands in your inbox with 2 business tips, 2 coaching concepts, and an inspirational quote.
We’re here to equip you, not hold you back. No strings attached. Unsubscribe any time.

Recent Articles

The Seesaw of Empathy

The Seesaw of Empathy states that the less experience you share with a client, the more empathy you have to demonstrate. It’s ...

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Less Ego, More Clients

I have a love/hate relationship with social media and content creation. I hate it because of how addicting, distracting, and potentially poisonous ...

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Building A Killer Onboarding Process To Set Your Clients Up For Success

Episode 45 of The Obvious Choice podcast.

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Do You Need To Change Your Niche?

Hot Seat Episode for The Obvious Choice podcast.

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5-Reps: Change Nothing, Sales Questions, and The Problem with Goal-Setting

"The most industry experience per word on the web."

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Alison’s Cancer Doctor

Here’s the embarrassing story about how I chose the oncologist to treat my wife’s cancer. — We don’t buy things as a ...

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How You Can Better Help Clients Who Are Drastically Different Than You

Episode 43 of The Obvious Choice podcast.

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I've mostly stopped posting new content to Instagram

I’ve mostly stopped posting new content to Instagram. Alexander asked me why today. Here’s what I told him: — Hey Alexander. Thanks. ...

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8 Non-Obvious Coaching Truths

Episode 42 of The Obvious Choice podcast.

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The 4 C’s of Every Successful Coaching Business Must Have

Episode 41 of The Obvious Choice podcast.

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The Tiny Habits of Great Work

Over the last 15 years, I've sold over 250,000 books, courses, and coaching packages—all because of a simple habit stack. I wrote a one-page practical PDF sharing how to set yourself up for focused, meaningful work. Enter your email to get it.
The goal of each 5-Reps email is to share the most industry experience per word on the web. While my articles and social media posts allow me to explore one idea, these emails will cover a wider range of topics and also feature other industry leaders.
In addition to the PDF, you will get one short email every Friday and occasional promotional messages. You can unsubscribe anytime. Unsubscribe any time.

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The Obvious Choice

Get equipped to explore what’s out there — then go get it

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"Consider this required reading for anyone running a small business." - Harley Finklestein (President: Shopify)
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