The Episode: What to Do When Your Clients Can’t Afford Your Training
The guys palled around for a bit (which happens when Carolina takes a day off), but they eventually tackled today’s topic: What if my clients cannot afford my training? Jonathan and Ren share personal stories on the subject, Jonathan reveals a crucial mistake trainers make when trying to gain clients, and they agrees on the best way to make the biggest impact. The two takeaways: Yes to Carolina, no to Reddit.
In This Episode
- Ren brings up a personal story relevant to today’s topic [9:47]
- How getting comfortable can get you into trouble [16:58]
- Where to focus your marketing efforts [23:01]
- The crucial mistake so many trainers make [26:23]
- Jonathan shares two illuminating stories [28:05]
- The best approach to reaching more clients [33:06]
- Jonathan’s deep realization about online trainers [38:14]
- “It’s Day One” [42:01]
“It’s important to focus on selling to people who can afford your training and not trying to convince people who can’t afford your training to buy your training.” – Jonathan Goodman
Go Where the Money Is
Market your services to people who can afford them. That’s it. Trying to convince those who can’t is never worth a coach’s time or money.
Philanthropy Gone Wrong
Entrepreneurs often try to disseminate resources by founding a company whose sole purpose is to do exactly that. Let’s say someone wants to provide toothbrushes to those who can’t afford them. The best approach is to first build a profitable company that does something else. Then use some of the profits to buy toothbrushes and give them to people who need them.
A critical reason Jeff Bezos, Elon Musk, and so many other entrepreneurs have reaped success is this: Every day is Day One, Hour One. If you treat every day as a blank slate, where your biases have evaporated and you’re hungry for new information, you’ll be flexible enough to identify and take advantage of more opportunities.
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