The Episode: What Disney World and Online Training Have In Common
You might be confused about why we would be talking about Disney World on the show today, but, as trainers, there is actually so much for us to learn from Disney. Ren, Carolina, who is celebrating her birthday, and Amber, sit down to talk about some of the valuable lessons we can all take away from the iconic brand. From niching down to expert onboarding and creating memorable experiences, Disney offers it all, and there’s no reason why you can’t either. You are capable of providing your clients with truly great programs that will stay with them forever. Tune in to hear it all!
In This Episode
- Hear what Carol did to celebrate her 39th birthday. [0:05:45]
- What Ren learned about business from his time at Walt Disney World. [0:13:19]
- How Disney’s approach to niching down applies to trainers. [0:19:00]
- What Disney teaches us about onboarding your clients. [0:21:07]
- People buy with emotion and rationalize with logic afterwards. [0:27:40]
- Create an experience that matches the price you are charging for your program. [0:36:04]
“What happens in Disney rides, as well as in our business, is that when you start giving people things that are engaging, now they are really sold on your process.” — Carolina Belmares
The Power of Niching Down
Wherever Ren goes, he is always thinking about Amber, Johnny, and Carol, and going to Walt Disney World was no different. The whole time he was there, he was thinking about the business lessons he could share. Disney is a big umbrella brand, and underneath it, there are so many niches that appeal to a wide range of people. These parks are niched down so that everyone feels included. Despite how wide they have cast the net, it is all still very congruent, and you can clearly tell it is under the Disney brand.
How to Onboard Like a Boss
What stood out to Ren most was the park’s onboarding process and ability to sell. Even though there was a two-and-a-half-hour wait, each part of the onboarding process had a different stage, giving you a new experience. Just like how we have to keep our clients busy, Disney also kept Ren entertained and engaged, even though he was still waiting. The change of scenery while he was waiting made him feel like he had graduated and was one step closer to where he needed to be. Disney has done what all great businesses should do; just when you feel like your customer is getting annoyed with waiting, you give them something new so they will continue the journey with you. Similarly, in the world of training, when you have signed a client to a program, there is a time before they start when they are in limbo. During this stage, it is key to keep them engaged and remind them of the adventure that is to come. If you do it right, your clients shouldn’t even know the difference between being on the program and onboarding.
Create Experiences that Stand Out
So, after you have gotten off a ride at Disney World, guess where you end up? In the gift shop. This makes perfect sense because you have just had this incredible experience, and your emotions are naturally heightened, making you a perfect sales target. Just like Disney does not think about how much money people might have, this should not be a concern of yours either. When your clients have finished a program, present them with the next option; it is up to them to decide whether or not they can afford it. Like with Disney, if you have generated enough emotional attachment to the experience, the next step will be a natural graduation. If you are struggling with your price point, focus on creating an experience that matches how much you are charging. It is not your place to judge people and how they spend their money. All you can do is make sure they get what they are paying for. Work on all of your touch-points so that your client feels they are getting the best.
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