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While you struggle to get a few likes, others seem to have a firehose of attention on them.

If you think you're competing with them, you've already lost.

  • The single most important strategic decision you'll make in your business to get ahead
  • The 3 unsexy things you can do to eliminate competition
  • 3 reasons why big social media accounts can talk in generalities and crush it while you can't


The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears. Comfortable, moisture-wicking, good-looking, and requires no washing for weeks on end. Visit and use code GOODMAN to get 10% off your first purchase so you can look great on and off the gym floor.

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