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It feels like everyone else has the secret code when it comes to creating content that makes people buy. There's no secret, but there is a key component you might be missing.

  • Using The Wine Test to help people remember you
  • Testing the forest before the leaves
  • One marketing lesson from The Bachelor you can hook your audience with

This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime access to all recordings at (100% of all revenue goes to charity).




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