A publishing exec breaks down two decades of data and reveals 7 rules for writing fitness blog titles and email subject lines that work.

Not every fitness blog post idea is a good one. A writer with 20+ years of experience in fitness offers 10 story ideas that consistently work.

To connect with your fitness blog audience, you need to speak their language. Here’s how to use the words and ideas that will get their attention.

Our updated list includes the best books on personal training, fitness, nutrition, and business — everything you need to get an edge in your career.

Don’t believe the hype about studios and specialty clubs. That market gets more crowded all the time. But others are still wide-open.

Here’s exactly what you need to know and do before you share your signature program with the world.

As the fitness benefits of proper sleep pile up, more trainers are advising their clients to get more Z’s. But that’s not always such a good idea.

A business finance expert (and seven-figure entrepreneur) shares simple strategies to save you money and stress this tax season.

Whether you set your sights on local or national attention, these four tried-and-true strategies will help you get there.

Worried about your future in the fitness profession? Here’s some advice from someone who’s been doing it for 25 years.