Before we begin, here's what's new:
5 Titles, 50 covers, and 179 days later: How Unhinged Habits Came to Be (article)
Next, here are a few short thoughts this week.
Money
1.
Seth Godin said that an author’s job is to sell the first 10,000 copies of their book. It’s the book’s job to sell the next million. The same principle applies regardless of the product or service you sell. It is your job to earn a critical mass. Even great products fail without a strong initial marketing push.
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(For help with your marketing, read The Obvious Choice.)
2
Pas plux, mieux.
In english, "not more, better".
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Credit: Nicolas M
3
I spent $80,000 and two months on one blog post.
Most people would call that stupid.
They’re wrong.
Nobody wakes up thinking, “I really hope a long, detailed article from somebody I’ve never heard of pops up in my feed today. If it does, I’ll surely stop what I’m doing, read it carefully, and assess its quality.”
That’s not how it works.
You have to earn attention. Then your content has to deliver.
The second doesn’t happen without the first.
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More on this in my LinkedIn post (Please send me a connection request. I'll accept.)
Health
1.
Relationships
A few quotes from the book Reap3r by Eliot Peper.
"Years could pass in minutes, and minutes could take years."
“It was amazing how far paying attention could take you.”
“desperate to document their lives that they forgot to live them.’”
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Holy crap, the Jays might just win this thing. Never thought I'd see this in my lifetime.
-Jon
P.S. This is a good sign
Promo
No promo this week. Hope you're awesome!
Coach. Author. World explorer. But mostly, Dad.
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Instagram: @itscoachgoodman
Podcast: The Obvious Choice
Software: QuickCoach
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Book: Ignite the Fire
Course: Online Trainer Academy
Mentorship: Online Trainer Mentorship
