Happy 5-Reps Friday!

Here are 2 coaching concepts, 2 business nuggets, and a quote to consider this week.


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2 Coaching Concepts


Myths clients 'heard somewhere' always pop up.

A few common ones:

• Weight loss requires endless cardio.
• Squats are bad for your knees.
• Women shouldn't lift more than 5lbs.

I call these myths "hangover habits".

Resist the urge to judge your client. Instead, be curious and make them feel like you're on the same team.

For example,

"Have you already tried that? Did it work?"
“Did you learn any lessons that we can apply here?”

And then follow with,

“I wonder if we could try…”


Here's a common scenario:

a) You build a great program.
b) It includes workouts that are done more than once.
c) The client assumes you're just too lazy to "change it up."

You can avoid this by getting in front of the problem:

"Hey {client}. Your new program includes workouts that repeat.

In order for you to achieve your goal of {insert goal} your body needs to adapt to progressive exercise.

I'm monitoring, and if you're still improving, I don't plan to change anything.

That said, if you're getting bored, let me know."

Good coaches react to problems.

Great coaches prevent them from happening.

2 Business Nuggets


Here's a 4-part checklist for selling fitness:

1. Promote the result of your process.
2. Make it easy to understand.
3. Give a reason to start now.
4. Include proof of results.

It’s not enough to be good at what you do—you also have to be good at selling what you do.



Combine three categories of content

a) Viral
b) Value
c) Depth

~Viral brings in new eyeballs.
~Value helps them solve a problem.
~Depth creates connection.

You need all 3.

Most do too much of one and not enough of others.

Here's an example of each:

Viral | Value | Depth

1 Quote to Consider

"Don't wait until you have "free time" to start a fitness program.

Because then when you get busy again, you'll stop.

The best time to start is actually when you're busy.

Learning how to fit it in when time's are tough means you'll stick with it long-term."

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Talk next week,

P.S. Want to join me on a crocodile walk?