Oh look, a new design. How fancy!

First, here's what's new this week.

Obvious Choice Podcast Episodes:



Like a domesticated oxen, too many leaders these days are driven by what their audience perceives of them.

Higher engagement will always result from sensationalistic content, divisive opinions, or extreme and unrealistic lifestyles. In many cases, a leader has a loose opinion that gets a strong response, which reinforces their opinion, leading to them stating it more often and more forcefully and becoming changed in the process.



An unfortunate side effect of becoming a responsible adult is that we begin to take ourselves too seriously.

We’ll all naturally age, but I don’t think we should ever grow up.



Calvin begs me to read “just one more chapter” (three times a night) of his book.

We’re lying in his bed. My arm’s around him. I’m tired. It’s 9:30pm and I’m working out at 7am the next morning and I’m feeling behind on the proposal for my next book so I planned to sneak in some work on it after I leave his room.

I’m justifying to myself why I should say no to Calvin. That I should kiss him goodnight and leave his room and uncap my pen and open my notebook. But then I remember a line that I highlighted long ago in Cormac McCarthy’s novel, The Road:

“People were always getting ready for tomorrow. I didn’t believe in that. Tomorrow wasn’t getting ready for them. It didn’t even know they were there.”

I’m snapped back into the present. My brain shifts into a less stupid gear.

Why am I in a rush to finish the proposal?

Calvin’s seven years old. The days where we snuggle in bed reading stories together are numbered.

And so, the work that the dumb part of my brain feels I have to do that evening can wait. It’s more important for me to lie in bed with him and read Willy Wonka and the Chocolate Factory until I lose my voice and he falls asleep with his head on my chest while I still can. Because soon, that period will pass. And, when that does, I’ll have plenty of time to work on book proposals in the evening, sadly.

A Few Good Quotes from a Great Book

"Churchill was particularly insistent that ministers compose memoranda with brevity and limit their length to one page or less. “It is slothful not to compress your thoughts,” he said."

"Harriman noticed that as Churchill moved among the crowds, he used “his trick” of making direct eye contact with individuals."

-Erik Larson (from The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz)

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Put a couch in my office. A napping couch. Figure I'll test it out today.

P.S. Aesop was right after all


I know that The Obvious Choice book is still a long way away.

It doesn't come out until January.

But still, please preorder your copy today (and a second copy for a friend).

Preorders are MASSIVELY helpful for authors.

They're an indication to book stores to order more, which results in a larger print run, which results in greater publisher support.

The book can be preordered on your local Amazon in hardcover, audible, and kindle.

--> Amazon USA link

I damn near killed myself writing this. It's the best thing I've ever produced. And I hope you love it!

Please preorder your copy today. Don't wait until the day of the book release.

Jonathan Goodman
Coach. Author. World explorer. But mostly, Dad.
Thanks for reading. Here's a few additional ways that I may be able to help you.

Instagram: @itscoachgoodman
Podcast: The Obvious Choice
Software: QuickCoach

Book: Ignite the Fire
Course: Online Trainer Academy
Mentorship: Online Trainer Mentorship