Happy 5-Reps Friday!

The Obvious Choice Podcast is now publishing 3x a week.

Mon/Wed: 1hr shows. (Live at 10am EST)
Fri: 15 mins Hot Seat. (Live at 10am EST)

Here's what went live last week. If you listen to just one, make it episode 33:

Episode 32: (Hot Seat) The Headaches of Multiple Social Media Pages
Episode 33: The Other Side of Inspirational Stories
Episode 34: Never Lose a Client Again

Moving on, here are 2 coaching concepts, 2 business nuggets, and a quote to consider this week.

2 Coaching Concepts


In 2018, 48% of Americans took at least one prescription medication. (Source)

23% of Americans got enough exercise. (Source)

The dosages are wrong:

Sleep: Underdosed.
Food: Overdosed.
Exercise: Underdosed.

Fix the dosage, fix your health.

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I'm only 37 and I already see it.

Fit friends seem to defy aging.

Those that don't exercise regularly are going downhill fast.

It's sad.

We need to talk about this:


I get that life can be busy.

A day here, a day there.

In the short term, missing fitness doesn't seem to make a difference.

It's hard to notice until one day, it becomes obvious.


And while it's never too late to begin an exercise routine, the longer you wait, the harder it is:

There's two options:

Exercise regularly.
Or don't.

It's a binary decision.

For a while, the two lines, action and inaction, feel similar.

Then one day the difference becomes jarring.


It's hard to find time to exercise.

But you don't need to do a lot. Start small. Just move. Today, just walk for 15 mins.

Life's busy. Finding time is hard.

But if you don't make time for exercise now, you'll be forced to make time for disease later.

Don't let that happen.

'Later' is a dangerous word.

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2 Business Nuggets


Nothing happens unless you make a sale

No action is taken.

No change happens.

If you don’t sell, you can’t coach.

But don’t be afraid of sales. Because you’re a coach. And selling is coaching.



Sales conversations are change conversations. Change is uncomfortable. And when people are uncomfortable, they lie.

Your sales job is to coach your client. Be a curious and confident skeptic. Ask questions and listen. Here's the 5 things a client must understand about themselves by the end of a sales call:

  1. What’s their pain.
  2. Why do they doubt they can solve it themselves.
  3. What it’s costing them to stay the same.
  4. What’s their urgency to fix the problem.
  5. What’s their vivid vision of a better future.

There aren’t many bad questions. A good rule of thumb is to ask ”why” until it gets tense, and then ask two more times.

1 Quote to Consider

" Don’t let your perceived inexperience or perceived inadequacy related to your peers stop you. Your client doesn’t need your advanced knowledge. Odds are they already know what they should be doing. Your success as a coach depends on how good you are at getting them to do what they already know they should do."

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Thanks for reading. And remember, you can't make everybody happy. You're not a taco.

P.S. This is a video of a panda eating bamboo



P.P.S. Whenever you're ready, here are a few ways I can help you.

1. Listen to the Obvious Choice Podcast (free)

2. For career development, buy my book, Ignite the Fire. (1,000+ 5-star reviews.)

3. For world class support, apply for my premium business mentorship.


Jonathan Goodman
Improving fitness trainers.

My IG: @itscoachgoodman
Free Software: QuickCoach
My Book: Ignite the Fire (1,000+ 5-star reviews)
My Course: Online Trainer Academy
My Mentorship: Online Trainer Mentorship