Happy 5-Reps Friday!

This week on The Obvious Choice podcast we've simplified sales. That, and a surprisingly useful analogy involving monkeys juggling fire.

Please click the link if you want to listen:

Episode 28: The 5-Steps to Easy Sales

Moving on, here are 2 coaching concepts, 2 business nuggets, and a quote to consider this week.

2 Coaching Concepts


20% of people experience mental health challenges.

You will have a client who struggles with mental health.

Don't diagnose. Instead, have a discussion.

Try to find words that aren't insulting or accusatory. For example,

"You seem a little distracted. What’s going on?”

Learn more about helping clients struggling with mental health



Nobody cares about good habits, people want the results of good habits

Stop calling yourself a habits coach (or whatever coach). Nobody cares, because nobody wakes up in the morning, looks in the mirror and says, “Wow! I really, really need a habits coach”.

They aren’t looking for a habits coach. They want to fit back into that dress.

The biggest mistake coaches make is that they try to go deep with new clients before earning the right. In order to take a client where they need to go, you must first meet them where they’re at.

2 Business Nuggets


Here's the 6 biggest reasons why people leave personal trainers:

  1. "I'm bored."
  2. "Too much going on."
  3. "I'm not getting results."
  4. "I feel judged."
  5. "You're unprofessional."
  6. "You just don't connect."

Here's what you can do to improve client retention



You should trade your time for money.

99% of people are better off trading time for money and just increasing their value versus chasing mythical scalable or passive revenue.

So yes, you should trade your time for money––But your time should cost a lot.

1 Quote to Consider

“Sooner or later, we are all asked to compromise ourselves and the things we care about. We define ourselves by our actions. With each decision, we tell ourselves and the world who we are. Think about what you want out of this life, and recognize that there are many kinds of success.”

-Bill Watterson (Creator of Calvin and Hobbes)



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www.theptdc.com/articles/5-reps-Feb-14, 2023

Thanks for reading. You know, even if I were allowed to marry food, I would still choose you over pizza. And that’s saying something.

P.S. "Look, it's not that hard."