Happy 5-Reps Friday!


Last week The Obvious Choice podcast was all businesses.

If either topic below interests you, please click the link to listen:

Episode 54: All About the Online Trainer Academy (please listen if you're considering it.)

Moving on, here are 2 coaching concepts, 2 business nuggets, and a quote to consider this week.

2 Coaching Concepts


You’re the expert. Experts have a process. The more rigid your process, the more your client will trust you.



Books aren’t written in one great writing session.

Businesses don’t succeed because of one stellar sales call.

People don’t get ripped from a single awesome workout.

The job isn't to get it perfect, it's to keep showing up.

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2 Business Nuggets


Valuable social media accounts include a combination of three types of content:

Viral - attracts followers

Value - solves their problems

Depth - creates connection with them

Content that attracts followers is different from content that helps and converts them.

Click here for more on Instagram growth



Most purchases, upwards of 90%, happen behind closed doors through an existing connection, referral, or shared passion unrelated to the item or service being sold.

By the time social media or paid advertisements have an opportunity to convert, the majority of sales have been made because all the Obvious Choices have already been hired.

I’m not saying that content and paid ads don’t work. They do. But they’re gasoline, not the fire.

1 Quote to Consider

"In the moment, because the only moment we’re ever in is this moment, nothing ever feels silly.

But after that moment passes and you’re in a new moment, and you know now what you know, you’ll wonder how you could have been such a dummy. That, or you won’t admit that before you were kind of an idiot; you’ll claim it’s true that you were one of the rarified few who knew all along.

That’s what most of us do, anyway."



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Woke at 5 today to write. Dropped my kid at school then went for a walk with my Dad and drank Turkish coffee. Been a good morning. Hope you're good too,

P.S. I won't be home for dinner



Thanks for reading. Here's a few additional ways that I may be able to help you.

Instagram: @itscoachgoodman
Podcast: The Obvious Choice
Software: QuickCoach

Book: Ignite the Fire
Course: Online Trainer Academy
Mentorship: Online Trainer Mentorship