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Building a business can be lonely. Friends and family periodically root you on from the sidelines but don't follow through when you ask them to share or test something out.

You're going to have to do this without their help. Here's how.

  • Where everything's made up, and the stats don't matter
  • How to include others and collaborate to grow
  • Why you're probably a year too late in marketing your business (and the smartest marketing approach you should take)


The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears. Comfortable, moisture-wicking, good-looking, and requires no washing for weeks on end. Visit and use code GOODMAN to get 10% off your first purchase so you can look great on and off the gym floor.

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