The episode: 11: “Is the Online Fitness Industry Saturated?” with Jonathan Goodman
These days, anyone can get certified and call themselves a personal trainer, leading many to wonder whether the market has become saturated. The increasing competition, and apparent popularity of “Insta trainers,” might be enough to scare some trainers away.
But if you’re one of the good ones, that would be a mistake. Because believe it or not, you’re in an excellent position.
The market self-regulates, says PTDC founder Jonathan Goodman, and we’re entering a much more stable, more consumer-driven era. It’s becoming easier for consumers to weed out the bad apples, and harder for big companies to monopolize audiences.
“Which leaves this absolutely ridiculous opportunity for everybody [else],” says Jonathan. “It’s unprecedented.”
What’s more, an abundance of options can be paralyzing for consumers. Give them just one simple reason to choose you, and they will.
Listen to this bonus episode to learn more of Jonathan’s valuable market insights and strategies for standing out from the crowd.
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