The Episode: What Your Clients Are Really Paying For (When Information Is Free)
With so much information readily and freely available online, online trainers naturally wonder about two related issues: How should they price their services, and how much of their expertise should they share with people who aren’t yet paying clients? The consensus in today’s episode is that the more generous you are with information, the better. You aren’t selling the information; you’re selling the application and your particular skill in tailoring it to each specific client.
In This Episode
- Using temptation bundling to get through leg day [0:03:13]
- Free information vs. paid information [0:08:12]
- Keeping the value in the application of the service you provide [0:21:36]
- The links between generosity and a good coach [0:26:21]
“There is pretty much nothing I know that you can’t get for free on the internet.” — Jonathan Goodman
Free Information in the Internet Age
Most information is available for free somewhere on the internet. That’s why putting your content behind a paywall only creates a barrier between you and your prospective clients. You still need to draw some lines between what you share freely and what you provide to paying customers. Just keep in mind that charging for information isn’t how you make money.
Center Your Exclusive Value in Your Service
If everyone can access information, what differentiates you as a trainer? Part of it is your unique skills and personality. Another part is how you apply those skills and personal attributes to the needs of your clients. That’s what they’re paying for.
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