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Best Content of the Week

If you're not in the fitness industry, it's easy to picture personal training as a pretty straightforward job. I mean, how hard can it be to show up and yell "Give me 5 more!" for a living, right?

In reality, we both know that the gig isn't quite so one-dimensional. Personal training (and fitness in general, for that matter) isn't always about pushing harderMore often, it's about learning how to adapt to a particular situation effectively.

How do you design a program for a senior client who has knee, hip, and back pain? How do you respond when all of your potential clients "have to think about it"?

Learn how to adapt to these situations, and many more, in this week's best fitness content.

— Dani Singer

Best Article

6 Thoughts on Training Older Lifters -- Tony Bonvechio

We trainers take many things into account when it comes to client programming, with age being the big one. The body changes with age and this needs to be reflected in our programming. Tony Bonvechio outlines six key things to consider when strength training your older clients.

— Shane McLean


Best Video

Overcoming Objections in Sales -- Natalie Santa Rosa

My first personal training job was at a big, commercial gym in Boston. I remember spending a lot of time in the break room with my fellow trainers, complaining about how we just wanted to train people, not sell stuff! Those of us who've remained in the industry have learned we need to do both. In this week's video, Natalie Santa Rosa talks about two of the most common objections we hear from prospective clients—"I'll have to think about it" and "I'm not sure if I can afford it"—and how to handle them and improve your sales.

— Esther Avant


Best Social Media Post

Posted by Sarah Moorman on Tuesday, February 23, 2021

As gyms reopen and barbells ordered last March are finally being delivered, it's a great time to improve your bench press. Sarah Moorman can get you started with a technique tip she calls the bench press and leg drive. Check out her post to see how it can help you increase stability and strength in your lift, and get better results.

— Christina Abbey

Best Podcast

Building an LTR with Food -- Reshaunda Thornton and Ryan Flaherty, Trained

We are ALL in a relationship with food. A lifelong relationship. Dietitian Reshaunda Thornton explains how so many people get caught up in the dieting trap and how to nurture a loving, lasting relationship with food. "Living a healthy life is not about taking away ... it's about giving yourself more." She emphasizes using her clients' definitions of happiness or confidence and how she can connect the nutrition element to it.

— Mike Howard

More Great Fitness Content 

How to Give Up Your Obsession with Being Productive -- Samantha Kellgren, Simply Well Coaching

The Case Against Slow and Steady Weight Loss -- Christian Finn, Muscle Evo

Creating a Website That Shows Inclusivity and Diversity -- Jess Freeman, YouTube

Create Better Content -- Annie Miller, Instagram

Plant-Based Diet Vs. Ketogenic Diet: Impact on Calorie Intake -- Kevin Hall and Danny Lennon, Sigma Nutrition