If you’ve ever considered giving away free training, read this before you do anything else.

Giving thoughtful, meaningful gifts is one of the best ways to build long-term client relationships. Here's how to do it right.

Expert shares the four essential steps you must follow to launch a successful business and avoid burnout and common mistakes.

If you have a difficult client who just can’t seem to muster the motivation to hit his or her goals, turn to the "Ulysses contract" to help turn up their passion and accomplish what they set out to do.

While offering a sale or a discount sounds savvy, smart fitness professionals know how to offer so much value that their clients simply cannot wait to pay them. Here’s how you can do the same in your coaching business.

When a prospective client walks into your gym, ask these five powerful questions that every business-savvy fitness professional uses to identify the client's motivation and help you seal the deal.

No personal trainer sets out wanting to sabotage their client’s success. But when you’re faced with an unmotivated client who doesn’t listen, it may have to do with your coaching.

Hate it or love it, you’ll need to sell your personal training, but you'll first need to understand your clients on a more psychological level.

If you feel out of touch while you're training clients online, try using video technology to keep things personal.

Compassion for clients is a trademark of a good trainer, but we need to show compassion to ourselves to really thrive and succeed.