The Episode: How to Simplify Your Online Business in 2021
Ambitious online trainers are often tempted to make their programs and services more complicated than they need to be. Your online training business should be as simple as possible. By streamlining your programs, target market, marketing channel, and conversion method, you’ll get better results than you will by trying to cater to too many different people and styles.
In This Episode
- Simplify in a way that serves your business [0:10:36]
- Define your unique selling point before all else [0:16:48]
- Program for a specific target market [0:20:50]
- Build and then fine tune your program template [0:23:45]
- How to decide which details matter to your clients [0:26:10]
- Streamline your marketing to just one channel [0:33:10]
“Your business should have one target market, one marketing channel, one conversion method, and one program. That’s it.” — Jonathan Goodman
Simplifying Things in Your Favor
Don’t dilute your efforts by spreading your work too thin. By focusing your offers and programs on singular targets and methods, you can deliver a much better, more manageable service. It all starts with clarity around your unique selling point.
Clearer Targets Improve Programming
No matter what your focus is, it’s a lot easier to create programs for clients who’re similar to each other. This, in turn, frees up time and energy to improve and refine your programs, which will benefit those clients. The goal is to have a solid program template, one you can fine tune for specific clients in small, manageable ways.
Coaching Is for the Client
Sometimes we get so caught up in the technical details of what we do that we forget the purpose: to deliver an effective service to our clients. They don’t need to know the precise nomenclature for each movement or technique. They just want results. Speak to them at their level, and save the jargon for your fellow coaches.
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