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The Episode: Three Marketing Principles for Great Success

What does it take to build a successful business? Time and hard work, for starters. Too many entrepreneurs think they can do it overnight. In this episode, the group talks about the massive potential of the fitness industry, the principles and discipline you need to establish yourself as an expert, how to attract your ideal clients, and the value of forging partnerships.

In This Episode

  • The first marketing principle
  • Jonathan’s reason for building a company
  • The most important thing for a business to do
  • The massive potential of the fitness industry
  • How to get people to enroll in your program
  • It takes time and hard work to build something special


“The fitness business isn’t about individual silos, it’s about community. We all win when we work together.” - Jonathan Goodman


You’re in the Marketing Business

You’re not a volunteer. You’re a professional. Professionals get paid for their work. And if you want to make a living in the fitness business, you have to acknowledge you're also in the marketing business, whether you like it or not.

Leave the Scarcity Mindset Behind

There’s more than enough for everyone. If you don’t want to share what you know with others and believe that your survival depends on protecting your turf, you’re working against your own best interests.

Build Valuable Partnerships

The fitness business isn’t about individual silos. It’s about community. One of the most important things a business can do is build partnerships with complementary companies. We all win when we share knowledge and methods across disciplines.

Ready to scale up your online fitness business?

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This episode is brought to you by the Online Trainer Academy Certification and Mentorship, the leading business development course for personal trainers, nutrition coaches, and gym owners to responsibly and successfully start, build, and grow your online fitness or nutrition coaching business.

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