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Acting like a big shot when you're small has zero advantages. Instead, the smaller your SAM, the bigger your advantage.

  • How to target two different markets using Love Your Center's approach
  • Clients don't decide to hire you because your certs or how many clients you've helped. Focus on this thing instead.
  • Why you struggle to create content and the question you should ask to figure it out

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The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears. Comfortable, moisture-wicking, good-looking, and requires no washing for weeks on end. Visit unboundmerino.com and use code GOODMAN to get 10% off your first purchase so you can look great on and off the gym floor.

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The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit.

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